ABOUT:

F-ASHION L-IFESTYLE A-RTS U-NIFYING C-ULTURED Y-OUTH, is the defining acronym of FLAUCY, Inc., the neo-urban apparel enterprise taking a stylish, edgy new approach to today’s fashionable street wear. Carving a new niche in the landscape of casual attire, while cultivating a medium within fashion, lifestyle, and culture. FLAUCY Inc. owns and develops lifestyle brands for the fashion and budget conscious consumer who wants their clothing to make a statement.

FLAUCY is more than a clothing company, it’s a lifestyle movement led by its Founder and CEO, veteran footwear and apparel authority Nathanial Wills III (FUBU, Reebok, Original Penguin, Sean John, K1X, Run Athletics, Pastry). Willis initially conceived the concept of FLAUCY in the Fall of 2000, while working as a progressive and well-respected footwear and apparel sales executive, who has generated over $100 million for the brands, vendors, and retailers he has represented.

FLAUCY FIT$ is the company’s flagship brand, which debuted with a successful retail launch of its Black Onyx Collection in Fall 2011. The collection’s signature Owl t-shirt design propelled the brand into the forefront when rap star Drake wore one of the shirts during a national broadcast of the 2011 BET Awards. Brand extensions under the FLAUCY umbrella also includes Money Gang, a line inspired by Hip Hop recording artist The Game, along with a FLAUCY QUEENS, a sporty chic women’s line co-designed by Parisian contemporary designers, the SACHIKA TWINS.

FLAUCY brands are manufactured in Los Angeles, with design capabilities spanning across clothing, apparel, footwear and accessories.